Trends

A new MMGY Travel Intelligence study finds that while demand for in-person meetings in the U.S. remains high, planners and attendees are increasingly focused on cost, safety, and technology, driving significant changes in how meetings are organized.

Japan’s travel industry is experiencing a significant transformation, shifting from mere recovery to a strategic revival, with a focus on sustainable tourism and enhanced regional distribution, according to Phocuswright’s Japan Travel Market Essentials 2025 report.

KAYAK’s 2026 Travel Trends Forecast indicates increased travel interest and decreased airfares, with Eastern Europe and New Zealand emerging as key destinations.

ABTA projects that more than five million individuals will travel abroad from December 19 to January 4, with December 19 expected to be the peak departure day.

A recent survey of 2,000 U.S. travelers found that most adopt a specific travel persona when planning their trips. Conducted by Talker Research and commissioned by Go City, the study categorizes travelers into five primary personas based on their vacation preferences: masterminds, thrillseekers, vacay scouts, connoisseurs, and floaters.

November Sales Decreased Month Over Month Amid Seasonality, U.S. Government Shutdown

In 2025, American travelers spent an average of $2,261 on travel, with road trips and beach getaways being the most popular choices. A survey of 2,000 frequent travelers found that Americans visited two new states and one new country on average, and 76% were confident about traveling more in 2026.

Travel and Tour World has released its list of the top 50 travel destinations for 2026, with Japan securing the top position.

As 2025 comes to a close, American travelers are displaying renewed optimism, with expected trip volumes climbing back to early-year levels. This marks a recovery from spring’s tariff-induced uncertainty.

Year-end holiday travel is set to break records in 2025, with 122.4 million Americans projected to travel at least 50 miles from home between December 20 and January 1. This marks a 2.2% increase from 2024, driven by increased travel across all modes, including a record number of car and air travelers.