Mapping Your Place in Travelers’ Minds

Future Partners examines how hotels and destinations can strategically position themselves in travelers’ minds by analyzing guest perceptions and leveraging brand mapping techniques to inform marketing and operational decisions.

DMOs Show High Digital Adoption but Limited Impact, Study Finds

A new international study of over 260 Destination Management Organizations (DMOs) in Austria, Canada, France, and Switzerland finds that while digital adoption—especially on social media—is nearly universal, its impact on driving website traffic and bookings remains limited, with significant differences in digital strategy and infrastructure between countries.

Oceania Cruises Releases 2027 Northern Europe Itineraries

Oceania Cruises has announced its 2027 Northern Europe itineraries, featuring sailings aboard Oceania Insignia, Oceania Marina, and Oceania Vista with scheduled departures to destinations in the Baltic, Scandinavia, British Isles, Ireland, Greenland, Iceland, and the Northern Fjords.