More Americans – Including Millennials – Seeking the Expertise of Travel Agents
In the latter half of the 20th century, the world experienced a love affair with enclosed shopping malls and shopping centers, which popped up all over the United States and Europe. The shopping mall was the mecca of baby boomer consumerism; a symbol as much as a place to shop, as can be seen in any number of teen movies from decades past.
Success in the marketplace has always been about bringing value to the Consumer Experience. If you travel by air, your sensibilities have been challenged at every step of the journey. However, we still hear about successes airlines which have understood key behaviors of their passengers and have adopted retail customer service approaches, resulting in market share and consumer satisfaction.
A few years ago, I wrote a paper on corporate manners contrasting two different workplace environments in two different companies within the same industry. Though the comparison involved a regionally based savings bank versus a nationally known mortgage bank, the findings are applicable to companies conducting business across industries and countries. This is especially applicable to the hospitality industry whose primary purpose is to deliver customer satisfaction daily.
Creative web site design is cool, but content reigns. Why should Web readers choose your resort over another resort? As a resort owner, every single point you throw at your readers needs to convince them to read on and act. Its time to focus on the main component of a truly great web site content.
In the current economic climate, business leaders are facing greater challenges than ever. Many are tempted to take the easy way out, changing strategies quickly or reinventing their companies in hopes of finding a new model to weather the downturn.
Marketers, are any of you still working solely with companies that are charging you for each click your advertisements receive? If this is the cease PLEASE READ THIS.
Here at VEM GlobalTM we are all about transparency. And we work hard to ensure everything we do is evaluated and analyzed so all of our advertising partners get that transparency its all a part of the cycle.
Tools to help destination and resort marketers stay on-brand
Vertical Engine Marketing (VEM) is another form of Internet marketing that seeks to help advertisers increase their visibility on vertical (or niche) websites using a variety of paid placement strategies. Because consumers spend 95% of their online time on vertical websites, it is clear that niche websites are the best places for your marketing messages.