Internet

The website is sending out warnings to cancel cards after noticing suspicious activity

American Airlines has emerged as the top company with 17% share of conversations among the top 15 most mentioned global airline firms on social media platforms (both on X and Reddit) in 2023 (01 January to 31 October), reveals the Social Media Analytics Platform of GlobalData.

When online ticket purchasing first took off in the late 1990s, it seemed revolutionary. No more middlemen! You could peruse all the options yourself! You could even monitor how the prices changed over time! Internet-based booking also forced airlines to intensify their efforts to offer more competitive fares.

Social media share of voice (Twitter and Reddit) focused on European Airlines revealed that Deutsche Lufthansa AG topped the list with the highest conversation volume.

It only takes a few scrolls on Instagram to see the platform as we know it is dead. Photos are out, Reels are in. Chronological feeds are out, algorithm-selected feeds are in. And the list goes on.

Lightbox Search study reveals the airline's search strategy worked

80% of U.S. survey respondents said they began travel research online – and 37% start on Google

Business experts, as well as academics, have come to recognise a global phenomenon that has emerged from the scourge of the pandemic and its similarly odious sibling, the current economic downturn – and that is, the opportunity to collaborate and innovate.

Measuring the ROI for investing in translations might prove slightly trickier than other conventional costs, as the metrics may not be as easily available. This is all the more confounding in the hospitality and travel business. What kind of formulas are there to help gauge how much more bang you are getting for every buck you invest in getting your website translated into Korean, or your menus into Japanese?

A colleague sitting across you at the office sips languidly at her coffee while staring at her computer screen. You notice the white print glaring against the black background of her mug as she chugs away absently and giggle to yourself. 'I am silently judging your grammar', it says. You chuckle because you can relate. As a branding executive, you know that when it comes to reaching out to your audience, even the tiny details count.