Thomas Cook is being resurrected as an online-only travel business, exactly a year after the 178-year-old company ceased trading, stranding 150,000 holidaymakers abroad.
Google has been locked in a debate for weeks with the likes of GetYourGuide, Trivago and HomeToGo over outstanding ad payments.
With this new functionality, CWT now offers air and hotel booking capabilities across all five proprietary channels of its myCWT platform
The more Big Data an OTA has, the more it can expect higher conversions or higher margins, says Steve Endacott
Todays travel marketers are investing heavily at both ends of the marketing funnel: up top to drive awareness via channels like display media, TV and out-of-home advertising and down below to close the deal through channels like branded paid search and affiliate deals.
The European Commission said on Friday that Booking.com had committed to end 'manipulative techniques' on its travel site, such as time-limits for making bookings and misrepresentation of discounts.
Online travel agencies (OTAs) are the original digital disruptors – first-generation internet businesses that identified an unmet customer need and created digital destinations that became the first stop for prospective travelers. Yet the very thing that gave rise to OTAs – the ability to aggregate digitized data to create economical, do-it-yourself travel planning – now threatens to be their undoing.
'The hospitality industry has a patented four-step method to deal with disruption – Step one is to ignore it. Step two is that when it's pointed out to them, they continue to ignore it. Step three is they panic, and step four is they complain about it.'
Each side claims other isnt transparent for consumers