Online travel agencies (OTAs) are the original digital disruptors – first-generation internet businesses that identified an unmet customer need and created digital destinations that became the first stop for prospective travelers. Yet the very thing that gave rise to OTAs – the ability to aggregate digitized data to create economical, do-it-yourself travel planning – now threatens to be their undoing.
'The hospitality industry has a patented four-step method to deal with disruption – Step one is to ignore it. Step two is that when it's pointed out to them, they continue to ignore it. Step three is they panic, and step four is they complain about it.'
Each side claims other isnt transparent for consumers
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Make no mistake – the entry of Amazon into the online travel business could have far-reaching consequences, especially for the powerful online travel agency incumbents.
As is often the case when people want to feel confident about their purchases, they turn to search.
New Brand Aligns with Companys Focus on Experience-Based Travel
More than half of 18-65-year-olds booked their holidays based on Instagram posts, new research has found.
Google – love it or hate it – plays an important part in almost every part of the travel ecosystem.
Instagram may be changing our brains, but it's also changed how people choose their next adventure.