On July 20, Sweden's Patent & Market Court asserted that Booking.com's narrow price parity clauses (which dictate that a hotel cannot offer a better price on its own website than on the OTA) had the potential effect of restricting competition in the online travel market.
Google continues to encroach gradually on OTA turf. The tech giant's most recent move was to begin offering exclusive hotel discounts via its Google One cloud storage platform, at the same time announcing the development of a 'hotel-plus-flight product.'
Google has enhanced its flight and hotel search capabilities ahead of the U.S. holiday travel season, while concurrently announcing that it has started offering exclusive hotel discounts to paying users of Google One cloud storage.
The worlds biggest travel site has turned the industry upside down but now it is struggling to deal with the same kinds of problems that are vexing other tech giants like Facebook, Google and Twitter.
As Instagram pips a billion users travel and is tipped to be the fastest growing social network in 2018, the industry cannot ignore the importance of how things look
Search Surprises: Still Room for Competition in Travel
A new study finds that 56% of organic searches in the travel and hospitality industry are open to competition.
Attackers in certain countries appear to have a particular focus on breaching organisations operating in the travel sector.
Frommer's Best Airfare & Hotel Booking Sites for 2017 Announced
Website designed with travel agents in mind