The Travel Industry Goes Social – New York Post

Welcome to Facebook — population 500 million. That’s about as many users as there are females in India. So it's not surprising that companies would get around to exploiting the house that Mark Zuckerberg built sooner or later. That goes triple for travel-related industries, whose clientele tend to be extremely active on social networks. Portland-based Second Porch — an online vacation rental site that lists 4,000 properties in more than 100 countries — existed wholly as a Facebook app until it launched its own base of operations, secondporch.com, in June. Browse its listings, and you’re able to navigate between Facebook profiles of owners and past renters, or see which properties your current Facebook friends recommend. And likewise, if you make an inquiry, owners are able to sniff around your profile.