Targeting US Male Audience May Be Wise Decision for Struggling Tourism Boards

Men generally have much more trust in foreign products than women, according to GlobalData’s Coronavirus (COVID-19) Consumer Survey – particularly so in Europe (+19%), China (+18%), Asia (+21%), Africa (+19%) and Central & South America (+22%). This suggests that men may be more open to marketing and advertising campaigns from a broader range of countries.

Little Rock Convention & Visitors Bureau Unveils New Advertising Campaign in Conjunction with 50th Anniversary

Little Rock Convention & Visitors Bureau (LRCVB) publicly unveiled a new advertising campaign at an industry press event Thursday, February 27, at the capital city's Statehouse Convention Center. Also presented were LRCVB's 2019 annual report featuring industry record highs, and LRCVB's 50th anniversary community events and programming scheduled for May 2020.