The Importance of Using LinkedIn Pulse to Build Trust, Awareness and Influence – By Alan E. Young

Regardless of the industry, content marketing has long since been touted as one of the key differentiators to a company’s long-term success. After all, it’s one thing to have a great product or offering, but it’s another to have a great product or offering that is effectively packaged to the masses from a trusted company that seems to have everyone’s attention. But when it comes to establishing credibility, generating positive hype and growing your brand and business, what is the name of the game?

The ‘Robin Hood of Algorithms’ – Why LinkedIn’s New Feed Could Be a Game Changer for Hotel and Travel Technology Brands – By Alan E. Young

In a digital age in which the majority (70% to be exact) of consumers prefer to learn about products or offerings via content versus traditional advertisements, the value of content marketing is undeniable. However, within the modern content marketing landscape, cracking the code of evolving algorithms across each social platform can, at times, feel like an impossible task.