Regardless of the industry, content marketing has long since been touted as one of the key differentiators to a companys long-term success. After all, its one thing to have a great product or offering, but its another to have a great product or offering that is effectively packaged to the masses from a trusted company that seems to have everyones attention. But when it comes to establishing credibility, generating positive hype and growing your brand and business, what is the name of the game?
The question for travel brands becomes, how can our content marketing strategy evolve to meet the current demands of the travel industry and its respective new gen travelers? How is experiential content impacting travel brands and destinations?
In a digital age in which the majority (70% to be exact) of consumers prefer to learn about products or offerings via content versus traditional advertisements, the value of content marketing is undeniable. However, within the modern content marketing landscape, cracking the code of evolving algorithms across each social platform can, at times, feel like an impossible task.
From taking a vacation to calling their parents, new poll reveals US millennials are putting things off more than any other generation
Once upon a time, a traveler signed up for your travel loyalty program. They started giving you more and more of their annual category spend. They earned points; they understood your brand; and they lived happily ever after as a loyal travel rewards member.
Softscribe Inc. outlined 7 ways technology vendors and HITEC attendees can leverage their LinkedIn Profiles to close sales leads at the show. HITEC is the worlds largest hospitality technology conference. HITEC 2018 takes place in Houston, Texas, June 18 to 21.
Aeromexico is revamping its brand, beginning with a new advertising campaign that invites current and potential customers to break the existing myths and preconceived notions, and encourages them to discover new destinations by enjoying a one-of-a-kind flying experience.
Ahead of a new global marketing campaign launching later this year, Dubai's Department of Tourism and Commerce Marketing has debuted a new brand for the destination. The new logo, launched last week at the Arabian Travel Market (ATM), features the word 'Dubai' written in both the Arabian and Roman alphabets, reflecting the city's rich multiculturalism.
The Israel Ministry of Tourism, North and South America, launched a new print media advertising campaign this week, which will roll out in New York-area daily newspapers and consumer magazines, as well as on television.
Board Appointed, Funding Established for Program Expected to Attract Millions of New Visitors to the United States