Sales and Marketing

With the recent surge in remote work and the evolving travel landscape, shoulder seasons no longer signify a drop in ticket sales for attractions. In fact, data from Tripit predicts that international flights will double in volume in the fall of 2023, indicating a strong opportunity for sales growth throughout the year.

Delta Air Lines Inc has recently introduced substantial revisions to its SkyMiles loyalty program. Under the new policy, elite status will be based on the amount of money spent rather than miles flown. This shift, while altering the landscape of elite benefits, has triggered discontent among numerous frequent flyers.

Middle Eastern airlines are among the highest spenders when it comes to sports sponsorship, with Emirates Airline and Qatar Airways dominating deal values in 2023 so far compared to European and North American airlines.

To participate, travel advisors are invited to watch a short video on Hilton’s Environmental, Social and Governance initiatives and complete a short quiz.

In our recent 2022 Most Visited Destinations Report research, the travel demand has not subsided. These latest travel industry trends show that travel intent continues to increase: eight in 10 consumers intend to take at least one leisure trip in the next 12 months and more than half plan to take two.

UNWTO will work with its Affiliate Member AVIAREPS to offer grants for destination marketing and research services to five countries in Europe.

Aligned with the start of Porter Airlines' new Embraer E195-E2 jet service on February 1, 2023, the airline is relaunching its VIPorter loyalty program. The program's new structure expands membership levels, adds benefits and makes it easier for frequent economy travellers to earn the perks they value faster than with any other Canadian airline.

The good news is that travelers are hungry to hit the road – our latest research shows that eight in 10 consumers intend to take at least one leisure trip in the next 12 months and more than half plan on taking two trips. This allows for new and expanded opportunities for destination marketers to reach these travelers.

Building loyalty in travel has been a hair-puller for the industry since the early days of the internet.

The Lufthansa Group is simplifying its status programme. In the future, customers will be offered a more clear, more transparent earning system for achieving and retaining Frequent Traveller, Senator and HON Circle status.