Google has enhanced its flight and hotel search capabilities ahead of the U.S. holiday travel season, while concurrently announcing that it has started offering exclusive hotel discounts to paying users of Google One cloud storage.
Among Google’s flight search upgrades is a new holiday-centric infographic tool, which uses a statistical analysis of historical flight prices across 25 popular U.S. routes to indicate whether fares are higher or lower than usual during the Thanksgiving, December and New Year’s travel periods. The infographic tool is also available for hotel searches, showcasing destinations that have unusually low hotel prices during those holidays.
Google has also launched three in-product offerings across its flight and hotel search platforms, including a Thanksgiving-focused pricing feature for U.S. airfare searches. Available on mobile, this Google Flights feature provides insight on whether the price of a Thanksgiving flight is higher or lower than usual based on when a consumer is shopping and their dates of travel.
“The two main stress points that users have while booking flights is that they don’t know what a good price is for a flight, and once they have an idea of a good price, then they don’t know the right time to book. This is always the case when you’re booking travel, but especially when you’re booking travel for the holidays,” said Google product manager Thijs van As during a press event in New York last week.
On the hotels side, Google has similarly debuted an in-product price insights feature, which will be available globally on mobile. Travelers can use the feature to track hotel prices over time and see if a price is lower or higher than usual. They can also compare one hotel’s price to that of other similar hotels during the same time period, and the feature has filters that allow for more customized information.
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