Instagram may be changing our brains, but it’s also changed how people choose their next adventure.
People might see a photo of a destination on their feed and decide to book their tickets minutes later.
With over 346 million posts on #travel, it’s clear that Instagram is not only a getaway from our day-to-day lives — but a gateway to an actual destination as well.
In fact, a Facebook study found that 67 per cent of travel enthusiasts on Instagram use the platform to look for inspiration for new places to travel to. And a similar number (62 per cent) used Instagram to build excitement for new trips.
One country that has seen an uptick in tourists thanks in large part to Instagram, is Iceland.
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