It’s shaping up to be a banner year for the travel business. If you are a travel agent, presumably you are betting on your clients increased wealth and social media channels to inspire them to book more vacations this year.
Research from global marketing communications firm Strategic Vision shows that 44 percent of companies surveyed in their annual Pulse of the Industry Survey indicated that their clients are optimistic about international travel, and 54 percent are optimistic about domestic travel. This is a major jump from last year, during which just 19 percent of respondents were optimistic about international travel and 29 percent for domestic.
In fact, this year, very few people are cautious about traveling internationally, just 16 percent.
For luxury travel firms that cater to these travel advisors, this means 2019 could be one for the record books.
“The luxury travel industry is poised for yet another banner year in 2019,” says Peter Bates, president and founder of Strategic Vision, which services the luxury travel and lifestyle industries. “Travel and tourism is already the world’s largest industry—contributing $8.3 trillion to the global economy—and it continues to grow. The combination of social media, affordable flights, greater wealth, and globalization have created a new Age of Exploration. Of course, I should add, as a cautionary note, that in today’s political and economic climate, conditions can change quickly and unpredictably.”
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