Instagram Influencing ‘half of Holidaymakers’ Choices’ – Travel Weekly

More than half of 18-65-year-olds booked their holidays based on Instagram posts, new research has found.

Almost a third of those surveyed said the biggest driver for choosing a holiday destination was based on how good images will look on their Instagram feed.

The research, carried out by easyJet on 2,000 travellers, found holidaymakers took about 2,500 photos during a week’s holiday, according to The Telegraph.

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