Brand USA Launches ‘Global Media Forum’ to Drive International Earned Media Coverage and Destination Awareness

Inaugural Brand USA Global Media Forum will take place in San Juan, Puerto Rico on April 20, 2020

Brand USA, the destination marketing organization for the United States, in partnership with Discover Puerto Rico, announced its inaugural Brand USA Global Media Forum. The Brand USA Global Media Forum is an exclusive event dedicated to destination storytelling and facilitating meaningful connections between Brand USA and global media. The event will take place in San Juan on April 20, 2020, and will coincide with the official opening of El Distrito, the island’s new premier entertainment destination.

“As our nation’s storyteller, we are excited about launching the first-ever Brand USA Global Media Forum in Puerto Rico,” said Christopher L. Thompson, president and CEO of Brand USA. “We have a shared interest in amplifying Puerto Rico’s rich history, culture, and resiliency and we’re committed to providing a platform for Discover Puerto Rico to engage with some of the biggest players in global media. This forum will enable journalists from around the world to preview our third film for IMAX® and giant-screen theaters, Into America’s Wild, while learning more about Brand USA’s best-in-class partnerships, innovative campaigns, and overall commitment to marketing the diverse range of travel experiences which can only be found in the United States.”

Brad Dean, Chief Executive Officer at Discover Puerto Rico, said, “Puerto Rico is thriving, and we are delighted that Brand USA has chosen to host its Global Media Forum on the Island. Events like the Brand USA Global Media Forum allow us to highlight the diversity of our culture while facilitating the opportunity to leverage earned media to increase the global profile of Puerto Rico. Fueling tourism is critical right now as we continue to support and showcase local communities throughout the Island. We look forward to welcoming the world’s media to Puerto Rico this coming April in partnership with Brand USA.”

The event program for the Brand USA Global Media Forum will showcase storytellers, facilitate networking opportunities, and include a special screening of Brand USA’s third film for exhibition in IMAX® and giant-screen theaters, “Into America’s Wild.” The film, produced in partnership with Expedia Group and United Airlines, features great American trailblazers such as John Herrington, the first Native American astronaut to fly in space, and Ariel Tweto, star of the Discovery Channel’s “Flying Wild Alaska,” on a cross-country journey of the USA’s great outdoors.

The event program will also include familiarization (FAM) trips for visiting media throughout Puerto Rico, spurring activity across the non-Metro area.

To learn more about the initiative, please contact Monica Ceballos (, Director of Consumer and Trade Public Relations at Brand USA, and/or Mark McCulloch (, Senior Public Relations Director representing Brand USA in the UK, Ireland, and Europe.