op-to-Bottom Audit by Senior Task Team Meant To 'Reset' GBTA Post-Pandemic
The Global Business Travel Association (GBTA) has engaged MCI USA, one of the nation’s premier consulting groups serving member-based non-profit organizations, to provide a 360-degree organizational and operations audit designed to reset the Association and ensure GBTA’s success in the wake of the COVID-19 pandemic.
“This has been a turbulent few months for the business travel industry and for GBTA. It’s an unprecedented time that underscores our need to make sure we’re firing on all cylinders,” said Dave Hilfman, the Association’s interim Executive Director. “MCI USA is best-in-class when it comes to analyzing non-profit, member-driven associations like GBTA. We’ve retained them to look at every aspect of what we do, from the role of the Board to operations, staffing and human resources, IT, event management and marketing. Our goal is to emerge from the pandemic in the best possible position to serve our members as the leading voice of the global business travel industry.
The MCI USA engagement will begin this week and extend for at least 90 days, culminating in the development of a clear action plan for GBTA moving forward. More than a dozen senior business executives will be a part of the MCI USA team examining GBTA’s operations, policies, revenues and growth possibilities, along with the return on investment the Association provides its members.
“We may not be able to control the present moment and the downward pressure it has created for GBTA and so many of our members,” said Hilfman, who recently assumed leadership of GBTA after a four-decade career in the airline industry. “What we can control is our future. We need to take positive action to make sure we have the right business model, the right culture and that we’re doing what we need to do to best serve travel buyers and suppliers. MCI USA is going to help make sure we’re doing everything that needs to be done.”