Israel Ministry of Tourism Launches New Targeted Advertising Campaign for the New York Market

The Israel Ministry of Tourism, North and South America, launched a new print media advertising campaign this week, which will roll out in New York-area daily newspapers and consumer magazines, as well as on television.
The “Beyond Belief” print campaign will depict a series of the country's most popular tourist destinations, and will appear in the following publications:

  • The New York Times
  • New York Observer
  • Wall Street Journal
  • Conde Nast Traveler
  • Departures
  • The New Yorker
  • New York Times: T Travel Magazine
  • The Private Journey
  • Travel + Leisure
  • New York Magazine

“We are excited about the launch of our new 'Beyond Belief' advertising campaign, which highlights a selection of the country's most unique tourism attractions,” said Haim Gutin, Israel Commissioner for Tourism, North and South America. “We hope this new campaign will inspire a whole new wave of travelers from the New York metropolitan area to come visit us in Israel this year.”
The New York-area campaign will be augmented by advertising in travel trade media, as well as in Christian media nationwide, building on a targeted billboard campaign that launched in February 2013.