Aeromexico is revamping its brand, beginning with a new advertising campaign that invites current and potential customers to break the existing myths and preconceived notions, and encourages them to discover new destinations by enjoying a one-of-a-kind flying experience.
The campaign states that Aeromexico is undergoing a comprehensive renovation plan focused on innovation. Proof of this can be found in the carrier's fleet evolution program featuring nine Boeing 787 Dreamliners, considered one of the most modern commercial airplanes in the sky.
Aeromexico's Chief Revenue Officer Anko Van der Werff spoke about the new campaign when he said “Aeromexico is evolving, and we are looking to break the mold to meet the needs of our customers and enhance their travel experience. We have invested heavily in renewing our fleet, expanding our route network to include destinations such as Amsterdam and Santo Domingo, increasing service to key destinations like London, Madrid, Paris, and Narita and incorporating new technology platforms.”
Andrés Castañeda, Deputy Director of E-Commerce Marketing Strategies, added that “Aeromexico is a global airline that serves different countries across the globe, and is proud to serve the diverse customers who fly with us. Our goal with this campaign is to encourage travelers to reassess different destinations. In other words, we don't want them to simply settle for what they hear about these places, but want them to personally visit and experience them so they can form their own opinions.”
The campaign consists of a series of vignettes that entertain traditional myths about destinations, cultures, and services that Aeromexico invites people to break. The campaign premiered this week on television, radio, print, and billboards, and will gradually include different types of ads and graphic materials. Ogilvy & Mather Mexico produced the campaign.
With its consolidated leadership and world-class service, Aeromexico operates over 600 daily flights, connecting more than 45,000 passengers through its expanded route network including 46 domestic and 39 international destinations in Asia, Canada, Europe, Latin America, and the United States.