Questex Travel Group today announced the release of new automated loyalty technology for its iconic Travel Agent University e-learning and loyalty platform.
Travel Agent University (TAU), with nearly 60,000 certified members, is the industry’s largest online travel agent community and education site and has graduated more specialists than any other industry e-learning platform. The loyalty component of the platform, which tracks agent bookings to ensure they receive supplier rewards, is a longtime pillar of the brand that, while a benefit to all participating suppliers, had been a manual tracking process until recently.
Now, any hotel or cruise line that adds this new technology to its travel agent loyalty program will offer agents the ability to book from anywhere with the simplicity of automation. No manual entry of booking numbers is required. The program is available both on Travel Agent University and as a custom, white-label program. Suppliers that host their travel agent loyalty programs via TAU will gain exposure to an engaged audience of nearly 60,000 members.
John McMahon, Questex Travel Group executive vice president, said multiple suppliers are currently using this technology, which has helped them to create incremental bookings and travel agent loyalty for their respective brands. “By automating loyalty programs on TAU, clients have put their business on the busiest travel agent highway possible, securing a positive increase in loyalty to their brands,” said McMahon. “This cutting-edge technology takes the heavy lifting off the backs of agents, leaving them more time to sell, which is what our supplier clients want most.”
McMahon added that the flexible technology gives suppliers the ability to drill analytics down to individual agents from their mobile devices, which can help them determine which agents to visit on sales calls.
Launched in 1993, Travel Agent University is accessible 24 hours a day, seven days a week and graduates an agent every five minutes. Along with the best-in-class Travel Agent University courses offered on this proprietary platform, Questex continues to offer fully customized, white label e-learning and loyalty solutions. For more information, visit www.travelagentuniversity.com.
About Questex Hospitality + Travel
The Questex Hospitality + Travel Group of Questex LLC serves the worldwide hospitality, travel and related industries that together contribute over $6 trillion to the global gross domestic product. Through an innovative platform of targeted solutions, the group serves the sector’s entire ecosystem, from tourism and hotel development and investment to hotel design, purchasing, management and operations.
The Questex Hospitality + Travel Group supports every B2B segment of the industry, from investment and development to management operations, sales and marketing of hospitality and travel products to destination development and marketing, via proven demand generation, learning, loyalty and rewards solutions as well as a network of live events. This division of Questex is aligned around three broad market segments – hospitality, travel and meetings – and supported by its digital media staff.
Additional information is available at questex.com/markets/hospitality-travel.