The Adoption of a Long-term Perspective in a Time of Crisis: Why Now is Not the Time to Let Your Marketing and Communications Go Dark – By Alan E. Young

Each day, we awake to a news cycle brimming with critical updates that directly impact the well-being of our business, the experience of our clients, and find ourselves wondering: What could possibly come next? And now, as more closures commence around the world, social distancing practices go into effect, and travel bans are enforced, we find ourselves facing uncharted territory. But it’s not all bad news. The cancelations or postponements of live events, meetings and conferences and the increasing barriers of face-to-face business have opened up new opportunities for brands to build on their digital strategies.