Discussions around who owns the customer are not new, with the idea of portable profiles often mooted at conferences. But what if it was a big brand such as Amazon, Google or even Booking.com?
The benefits of hyper-personalization are well known to the travel industry. Making your customer feel loved, launching unbeatable granular marketing and ensuring relevancy will undoubtedly deliver huge gains for your organization.
TripAdvisor was forced to defend itself at the weekend against accusations that as many as one in three reviews is fake.
Sentence over false reviews sold to hundreds of hospitality firms is landmark fraud ruling
Consider how Amazon grew to the retail gargantuan it is today. Step one, see an opportunity to provide a better service by removing friction points. Step two, incremental growth through adoption and retention of loyal customers. Step three, data, data, and more data. Step four, harness data into action – innovate, enhance, and repeat.
Bad news. The cart abandonment rate in the travel industry is higher than any other – with abandonment rates of 81%. The good news is, weve researched and benchmarked the global top 50 travel websites to bring you the best practice on reducing booking abandonment while keeping your customers happy.
On July 20, Sweden's Patent & Market Court asserted that Booking.com's narrow price parity clauses (which dictate that a hotel cannot offer a better price on its own website than on the OTA) had the potential effect of restricting competition in the online travel market.
Google continues to encroach gradually on OTA turf. The tech giant's most recent move was to begin offering exclusive hotel discounts via its Google One cloud storage platform, at the same time announcing the development of a 'hotel-plus-flight product.'
Google has enhanced its flight and hotel search capabilities ahead of the U.S. holiday travel season, while concurrently announcing that it has started offering exclusive hotel discounts to paying users of Google One cloud storage.
The worlds biggest travel site has turned the industry upside down but now it is struggling to deal with the same kinds of problems that are vexing other tech giants like Facebook, Google and Twitter.