As is often the case when people want to feel confident about their purchases, they turn to search.
New Brand Aligns with Companys Focus on Experience-Based Travel
More than half of 18-65-year-olds booked their holidays based on Instagram posts, new research has found.
Google – love it or hate it – plays an important part in almost every part of the travel ecosystem.
Instagram may be changing our brains, but it's also changed how people choose their next adventure.
The potential for a slowdown in the outbound tourism market is forcing Ctrip.com International to shift strategic priorities, something that all major online travel agencies catering to the China market will have to consider.
Booking Holdings (NASDAQ: BKNG) today announced that it has successfully completed its previously announced plan to acquire hotel metasearch site HotelsCombined.
Similar to the giant balloons that will rise above the high school marching bands and floats that carry celebrities through the streets of Manhattan in the Macy's Thanksgiving Day Parade, a philosophical framework hovered over the parade of presenters who took the stage at the annual Phocuswright Conference last week in Los Angeles
Discussions around who owns the customer are not new, with the idea of portable profiles often mooted at conferences. But what if it was a big brand such as Amazon, Google or even Booking.com?
The benefits of hyper-personalization are well known to the travel industry. Making your customer feel loved, launching unbeatable granular marketing and ensuring relevancy will undoubtedly deliver huge gains for your organization.