Spending on Social Media Highest Among U.S. Marketers Using the Emerging Channel to Deepen Customer Loyalty, COLLOQUY and DMA Research Shows

U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes, according to national survey results jointly released by COLLOQUY and the Direct Marketing Association (DMA).