Once upon a time, a traveler signed up for your travel loyalty program. They started giving you more and more of their annual category spend. They earned points; they understood your brand; and they lived happily ever after as a loyal travel rewards member.
Softscribe Inc. outlined 7 ways technology vendors and HITEC attendees can leverage their LinkedIn Profiles to close sales leads at the show. HITEC is the worlds largest hospitality technology conference. HITEC 2018 takes place in Houston, Texas, June 18 to 21.
Aeromexico is revamping its brand, beginning with a new advertising campaign that invites current and potential customers to break the existing myths and preconceived notions, and encourages them to discover new destinations by enjoying a one-of-a-kind flying experience.
Ahead of a new global marketing campaign launching later this year, Dubai's Department of Tourism and Commerce Marketing has debuted a new brand for the destination. The new logo, launched last week at the Arabian Travel Market (ATM), features the word 'Dubai' written in both the Arabian and Roman alphabets, reflecting the city's rich multiculturalism.
The Israel Ministry of Tourism, North and South America, launched a new print media advertising campaign this week, which will roll out in New York-area daily newspapers and consumer magazines, as well as on television.
Board Appointed, Funding Established for Program Expected to Attract Millions of New Visitors to the United States
Creating a unique identity for your destination, resort or attraction
Booking a flight? Go on Facebook. Running late to the hotel? Send a tweet. Hotels, airlines and other segments of the multibillion-dollar travel industry are aggressively tapping into social media, ramping up their use of online sites such as Facebook and Twitter to build loyalty to their brands.
U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes, according to national survey results jointly released by COLLOQUY and the Direct Marketing Association (DMA).
Tools to help destination and resort marketers stay on-brand