Several weeks ago, a couple of longtime readers came to me with some intriguing questions covering all aspects of affiliate marketing in the travel industry. While my personal experience with the affiliate world is admittedly limited, the quickly changing landscape of search and social media marketing (SMM) will undoubtedly have an impact on travel affiliates.
For today's time-poor consumers, booking a holiday can be a tough process. The age old question always fired at a new band, 'What are your influences?' is just as important when it comes to online travel customers.
Canada and the Caribbean Top the Lists
Travel industry veteran will focus on Amadeus travel agency customer segment in the U.S and Canada
39.05% of all visits to the online 'Travel' industry went to the top 10 websites for the month of September, 2008. 47.93% went to the top 20 websites and 68.30% went to the top 100 websites.
The plunging stock market, big bank failures, falling home values and other scary economic news could signal trouble for travel.
The media habits of tech-savvy travelers – those who, by self-report, are active users of the latest computer, gaming and entertainment technology – differ considerably from those who are less wired according to the 'NEXTgen Traveler' survey of 2,559 adults conducted in March 2008.
Airlines reported sharp declines in passenger traffic for September. Hotel occupancy rates are down, and corporate travel managers are demanding new concessions on previously negotiated deals. Cancellations are starting to rise even at four- and five-star hotels, which previously seemed immune to the economy's travails.
Less Than Forty Percent of Consumers Say They Are In Favor of 'A La Carte' Pricing Structure – Majority of Consumers Deem Additional Travel Fees Unacceptable, According to comScore Study
Many in the passenger rights movement believe there should be legislation that dictates that if a plane is on the tarmac for 3 hours and the pilot does not believe they will take off within 30 minutes, the airline must allow anyone off the plane who wants off the plane.