Google Travel – Can a Search Giant Shake Up the Travel Industry?

Most of the cooler things that Google could do with iTA are along the same lines as what Microsoft has done with Farecast and Bing Travel. Even simply integrating travel information with pre-existing products like Google Maps, Google Calendar, and so on could make a big difference for travellers. I'd love to be able to see the cheapest flights to a city when I search for it in Google. What would you like to see Google do with travel information?

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Source – The Economist